This packaging for Flour Pot Bakery by Sara Nicely grabbed our attention… oh so subtly. Simple, beautiful typography! What’s not to love?
In Sara’s words: The Flour Pot Bakery Pot strives for a healthy diet with high quality, natural ingredients and environmentally friendly practices. This identity system was designed to convey the unique and handmade qualities of the bakery. The hand-drawn type was inspired by the wiry Christmas lights arranged throughout the dining area. I chose to design a menu that could be carried home without hassle. An alternate menu for lunch is available for guests who dine in.