Archive for the ‘business’ Category
We all have dreams and aspirations they grow within us from any age, from the time we’re two years old and scribbling on any blank piece of paper in sight to the years in university when your dreaming up a life of bigger things you want to do and places you may want to go. Although as time goes by sometimes unless you’re extremely determined you can feel swayed or lose sight of the things you dreamed of and that’s why you need to grab a pen and sketch them out.
Sketching out your dreams keeps them in sight, gives you a reference to go back to when you’re feeling a tad lost in your aspirations or feel your not sure where you’re going. So here are 5 steps to sketching out your own creative dream for 2014.
1. Grab a huge piece of paper or wallpaper roll across the floor , a couple of pens and your inspiration and start doodling and jotting out your aspirations and future plans.
2 . Break them down with someone who motivates you the little steps you need to do to work towards those dreams ( They don’t seem so far away when the two of you narrow them down into tiny steps).
3. Start paving roots and pathways to begin implementing your plans .
4. Meet new people and make connections with those who might help you on your way to where you want to be :).
5. Block out those niggling negative thoughts and “I can’t do this”, stay positive if something doesn’t work out brush yourself down and keep going as being self motivated is key and the effort you put in is sure to pay off.
Image by Designer Alyssa Nassner you can find more about her and her designs “here”.
Though running your own creative business is an exciting venture finding a balance between life and what you love to do is sometimes hard to find. Sometimes its too easy to become engrossed in putting loads of time into your creative venture to start building things up from your portfolio to your website , however in your pursuit for quicker results this can often lead to becoming frustrated with what you draw and feeling things just aren’t panning out right (believe me I’ve been there). This is why balancing out your creative life is important, working too hard or intensely on your creative practice can wear down your idea’s and prevent you from creating things you are happy to shout about and share with others. So here are 3 tips to balancing out your own creative life;
1. Find time to do the other things you love
Finding time to do things you love that’s outside of the business is important, this can be anything from sport to other creative activities and though I know how much you may love to design , stitch , doodle and paint taking the time for yourself will just give you not only space to chill out but also gain new ideas and inspiration from other places.
2. Find time to do things to wind down the creative trail of thought
Repeat after me “I’m going to relax , slow down and put my feet up for a minute” , if like me you’re the biggest culprit for not relaxing then hopefully this tip will help quite a few of you . If your mind and body are active all the time you can easily wear yourself out both mentally, emotionally and physically. So for example yoga is a great activity to do on a daily basis to just really wind down your mind and body not to mention its good for your health , although if yoga’s not your thing there are other things you could try to chillax and wind down.
3. Socialising with people you know
Being creatives we love feeling cosy in our own personalised creative spaces, although there is one catch working from your home studio can be a little isolating unless of course you rent a studio space situated with other creatives . So it’s important to get a break away from your work even for a little while to share thoughts with other like minded people or close friends giving you food for thought or breathing space to recharge your batteries before getting back to work.
At the end of the day it’s important to remember that your creative business will only work at its best when you yourself are at your best aswell. The key thing is to just have fun with every project you do but also have fun outside of the business at the same time because finding your own personalised creative balance is sure to help it grow. Image by designer Vicky riley you can find more of her work here .
15 Steps to Freelance Illustration is a Step-by-Step guide and Workbook written specifically to give you the best chance of getting started on the right foot. Thousands of your fellow artists have already benefitted from this book, and many professors have made it required reading for their students, because it tells you exactly what you need to do to be a successful professional Illustrator.
We’re currently offering the Illustration Friday community a special 25% discount on this great resource! Simply click here for the details!
If you’re in London, check out this two-day course taught by specialists that will give you the business skills to succeed as a professional illustrator.
The intensive course has been put together to help any illustrator acquire the knowledge and critical skills crucial to building a successful career. Each session is tailored to provide an essential step-by-step guide to a successful freelance career. It is also an exciting opportunity to meet with peers and get indispensable practical advice and support from industry experts. Each day there will be an opportunity to visit Pick Me Up, Graphic Arts Fair with a 20% discount on the entry price.
Students, AOI & SCBWI members £50 per day, £90 for both days.
Non members £60 per day, £110 for both days
Advance booking required, call 020 7759 1012 to pay by credit or debit card.
Click here to find out more.
Guest speakers include:
Fig Taylor, AOI portfolio consultant
James Louis, Business Education & Support Team, HM Revenue and Customs
Derek Brazell, AOI Project Manager and Illustrator
Matthew Shearer, AOI Membership Manager
Victoria Pearce, Senior Agent at Illustration Limited
Alex Jenkins, a Director of interactive content for digital spaces
Alex Mathers, Illustrator and Writer
Anna Steinberg, Lecturer and Illustrator
Are you looking for an Art Rep?
You may discover that the search for an art rep shares a lot of similarities with the search for clients. This makes perfect sense, because what you’re looking for is someone to do the hunting for you.
Here are some tips to get you started:
Narrow Your Focus
Before you start contacting every art rep in sight, it’s important to determine which ones are operating in your target market, otherwise you’ll end up wasting a lot of time and energy (both yours and the agents’) by embarking on a wild goose chase. Some art reps specialize in Children’s Books, some focus solely on Editorial Illustration, and some may concentrate on specific styles or media.
Despite what some may think, the buckshot approach simply won’t work. If your style and desired field of Illustration don’t mesh with the expertise and focus of the art rep you’ve contacted, they most likely won’t even bother responding. If they do respond, it’s actually a good sign that the agent doesn’t specialize in any particular field, which can dilute their efforts to find you relevant work.
Some key things to look for are the market that the agent focuses on, as well as the style and level of talent of some of the other artists they represent. You can get a good idea about these factors just by visiting the agents’ website and looking through their About page and the Illustrators’ portfolios.
Do a Quality Check
In addition to narrowing your focus to suit your desired market, you should also try to determine the quality of service that the art rep provides. While this can be difficult to do at first glance, it should be relatively easy to weed out the ones you want nothing to do with if you follow your instincts.
For example, if an agent represents artists of low quality, your association with them will serve to devalue your own work. In addition, an agency that works with too large a list of Illustrators, you are less likely to get the one-on-one attention that you deserve, which will defeat the purpose of working with an art rep to begin with. What you want is a representative that you can be proud to work with, and who has enough room in their business to help you succeed.
Keep in mind that an art rep should impress you just as much as you want to impress them, because what you’re seeking is a mutually beneficial relationship, and you’re going to need them to impress potential clients as well.
Once you’ve narrowed your list down to a more select group of potential art reps, one of the best steps that you can take is to contact the other artists who are being represented by them. By reaching out in this way, you can find out how much work the agent secures for them, what their commission is, how they work, how promptly they pay, what responsibilities fall on the artist, and any other pertinent information to help you make your decision.
You may also consider contacting some of the clients that the art reps works with in order to get an idea of the impression that they make in the industry.
Now that you’ve found a workable group of artist representatives you’d like to contact, make sure your portfolio is up to par, select a few of your best and most relevant images to send, and take the time to put together a professional, straightforward letter of inquiry. The idea at this point is to make the best first impression that you can, just like when contacting potential clients.
Also, it’s a good idea to present an open-ended inquiry. In other words, try to approach them with an interest in starting a dialogue, rather than asking them the yes/no question of “Would you like to represent me?”
In Episode 6 of the EFII Podcast, Illustrator Penny Dullaghan talks about how she initiated contact with art reps by requesting a critique of her work. In fact, she didn’t even mention the possibility of working with them in her first email.
If you’ve found one or more art reps that you’d like to work with, try to follow up on your initial contact by sending updates on your new work at regular intervals. You don’t want to overdue it by harassing them every week, but you do want to try and build relationships with them and stay on their radar, because even if they don’t see your potential at first, your work may soon reach a level that they think they can successfully promote. (To hear how some other Illustrators have used this approach, listen to Episode 6 of the EFII Podcast with Penny Dullaghan, as well as Episode 14 with Holli Conger.)
What’s your experience? We invite you to share your thoughts in the comments.
(Illustration by Thomas James)
It’s no secret that an Illustrator’s portfolio, whether online or physical, is their best chance at making a good (or bad) impression on an Art Director or other potential client.
The thing, is many Illustrators still get things wrong in some very critical ways.
So, here’s a brief look at some simple things to avoid with your own portfolio:
Mistake #1 – Trying to Please Everybody
One of the most enlightening concepts to be found in Episode 47 of the EFII Podcast with Marshall Arisman is the idea of creating the type of work that you feel passionate about.
Rather than spending too much time trying to figure out what every Art Director wants, be sure to balance that with a healthy dose of your own vision and aesthetic.
Naturally, it makes good business sense to pay attention to the needs of your clients, but never at the expense of your own artistic spirit. If you go too far towards trying to please others, you’ll betray many of the reasons you wanted to make a living creating art in the first place.
Instead, focus on the type of work that you actually want to do. Marshall Arisman offers some great advice on trying to determine the subjects that you have actual knowledge of, and presents his own career as an example of what can happen when you create from within yourself, rather than from without.
“I spent three years trying to please somebody, I didn’t know who they were. Now that I’ve gone back to me, this thing seems to be working.” – Marshall Arisman
Mistake #2 – Including Published Work That Sucks
For better or worse, published Illustrators are generally perceived as having more clout, experience, and even talent, than unpublished ones. You and I both know that this isn’t always the case.
This also goes for the work itself.
One mistake that many Illustrators make is to fall prey to the temptation of including certain pieces in their portfolio simply because it has been published, even if the quality is inferior to the rest of their work, or it simply doesn’t fit.
Rather than elevate the impression your portfolio makes, this actually has the opposite effect. When Art Directors are viewing your work, they are most influenced by the worst piece, not the best, and they are rarely as impressed as you are that something has been published, especially if it sucks.
Instead, your list of recent clients or projects is a much better place to mention that your work has been published, without feeling the need to show the work itself. This concept simply brings us back to one of the most basic and important elements of your portfolio: quality over quantity.
Mistake #3 – Holding on to Work for Sentimental Reasons
When refining your portfolio, it can sometimes be difficult to remove a piece that lowers the overall quality of your work if you are too emotionally attached to it.
It may have been the first project you ever worked on.
It may be an Illustration of your favorite character.
It may even be an Illustration of your favorite pet.
Come on, we’ve all done it.
It’s important to keep in mind, however, that Art Directors and other potential clients don’t have a sentimental attachment to your work. They have a job to do and are looking for an Illustrator to hire.
As I mentioned earlier, clients are most influenced by your worst piece, so including work for the wrong reasons can mean the difference between landing and losing a gig.
Removing an Illustration from your portfolio doesn’t mean it no longer exists. It simply means that your portfolio is reserved for the work that will help you get your next project, and should be treated as such.
We make the mistakes above because we’re human.
It can be hard to draw the line between business and pleasure when building or fine-tuning our portfolios. Our egos and emotions can get in the way and cloud our vision of what works and what doesn’t.
It can always help to get a second opinion from someone you trust, but in the meantime, consider whether you’re making any of these mistakes with your own portfolio.
Do you know of some other mistakes that Illustrators commonly make? Please feel free to share your thoughts in the comments section of this post.
Is your business smart enough?
As artists, we tend to be motivated by creativity and inspiration. That’s great, but it’s important to remember the value in taking a strategic, analytical approach to business, so that you can maximize your potential to get clients, save time and money, and find success in your chosen market.
Right now, there might be artists less talented than you getting the projects you want simply because they’re running a smarter business. The nice thing is, it’s never too late to start doing this yourself.
Here are 9 ways to start running a smarter business right now:
1. Know the Industry
One of the reasons artist representatives are so valuable is their knowledge and understanding of their target market. They live and breathe the business of Illustration every day, making connections, doing research, reading blogs, and staying up-to-date with current trends and and events. If you don’t have an art rep, you’ll need to do this for yourself in order to become a player in your corner of the industry.
2. Create a Promotion Strategy
Rather than spam everyone you meet, take the time to build an effective mailing list, as well as a plan to create a personal brand and market it to the right people on a regular basis. You will benefit much more from a concrete strategy than a haphazard approach to promotion. Here’s a resource that can help.
3. Know Your Budget
Too many famous artists died dirt-broke to deny the importance of managing your money well. Make your budget a priority to protect your business from being crippled by financial surprises.
4. Manage Your Time
Create an effective schedule that works for you. Stay aware of how much time you have to work with and organize this valuable resource to be sure that your priorities are being met.
5. Create a Social Networking Strategy
As with your other promotional efforts, it’s a good idea to have a general plan and schedule for social networking. Otherwise, you might end up wasting countless hours getting lost in friend requests and retweets.
6. Stay Organized
Keep your mind clear and your thoughts direct by making lists, creating a system for cataloging paperwork, and maintaining a clean and orderly workspace. Nothing will hinder your creativity more than a life in disarray.
7. Stay Current
The elements that affect your business are constantly changing. Try to stay on top of developments in the areas that are relevant to you, such as social networking, technology, and the inner-workings of your particular niche. This will help you to adapt and keep up with the pack.
8. Look to Your Peers
Keep an eye on your fellow artists and freelancers to see how they’re running their business and try to determine what they’re doing right. You can learn a lot by looking outside your own situation for ideas and inspiration.
9. See the World Through Your Clients’ Eyes
A big part of your job is satisfying the needs of your clients, and the best way to do that is to understand them. Try to ascertain the goals of those in your niche, so you can figure out how to best help them along the way. Taking the time to do a little extra research will increase your value as a creative professional.
Although we may feel helpless from time to time, it’s amazing how much control we have over our own success. If you do your best to run a smart business, you will not only be more of an asset to your clients, but you will have more clarity and freedom to create your next masterpiece.
Do you make use of any of these ideas? Please share your thoughts in the comments section.