07.24.2008
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Biography:
Elliott Golden is a freelance illustrator living and working in New York's East Village. He is published regularly in a diverse assortment of national and international publications. Elliott's work was included in the Communication Arts 2004 and the 2006 3x3 illustration annuals and he has had work showcased in Graphis magazine.

Elliott sees illustration as a balance between concept and aesthetic. He understands a successful illustration as one where the concept serves as the foundation for the image's visual tone. The creation of a strong  idea paired with an engaging aesthetic is the goal.

The illustrations begin as acrylic paintings, they are then finished digitally in the computer. This process is what gives them their unique appearance. The digital final product also provides the flexibility of e-mailing out finished assignments.

Website:
elliottgolden.com

How did you get started in the illustration field?
One of my first college art professors was also an illustrator. His work was a funky collage and assemblage combination. It was inspiring to see some one make a living being creative and shooting stylistically from the hip. I wanted a slice of the pie too.
How did you find your style? Has it changed since you started?
I was working with a lot of collage for several years before I actually
started illustrating. I went to SVA  for a bit and there I had to take a
"painting for illustration course". I wasn't receptive at first, but then
I fell in love with directness of painting. I could create any narrative I wanted without having to search thru 5 boxes of scraps to find the right thing.

What is your process when working with clients? Can you run us through a typical job?
- Get the call.
- Discuss project, timeline, usage and fees.
- E-mail a couple sketches.
- Get sketch approval.
- Make the art.
- Get paid 2 months later.
What is your creation process (start with sketches, etc…)?
After the sketches have been approved, I do the acrylic painting on
illustration board and then finish things up in Photoshop. Thats where the magic really happens, but don't tell anyone.
How do you market/promote your work?
Basically direct national mail campaigns, the big illustration sites and occasional add pages. I had an agent in the U.S. for a good while but she retired, I still have one in London to handle international projects.

Do you have a rep? Why/why not?
I am actually looking for someone new in the States, preferably here in NY to help with the acquisition and management of larger projects.
What was one of your favorite assignments?
I did a 22 image series earlier this year for The New York Times Magazine for a special section on "diversity in the workplace".  They were very receptive to my ideas and I was able to create a cohesive suite of nice images in one fell swoop.

What is the best part about what you do?
Running my own show and extended vacations.
Describe your work setting.
I share studio space in a great space in the East Village. 7 other
freelance artist-designer types are in the space as well. Working from
home reached its end for me a while back, this set-up is much better.

Do you have side projects you work on?

I do the occasional fine art show.

How do you maintain balance in your life between work and play?
No real formula. I really like what I do so I stay pretty busy. But when
that reaches it's limit I just get out and spend time with friends doing
things in the city or Brooklyn. I'm never bored.
Do you ever have creative slumps? What do you do then?
Fortunately I haven't had a slump in years? For the most part I think momentum plays a huge role in coming up with ideas. Thats what I do, so I make sure I just don't get in slump. Its mainly a matter of focus for me. When I have to come up with something I just do.

What do you do for fun/when you're not working?
I go out a quite a bit in both the city and Brooklyn. There's almost
always something going on, whether it has to do with music or some kinda party thing.

What has been inspiring you lately?
Hippy nature shit and DaDa.

Any advice for others who are pursuing creative goals?
It's a full time job. It's hard to make it happen with out putting in the time. If you really like what you do, it shouldn't "always" be a laborious task to do what you need to.

Thanks, Elliott!
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