Tumblr Launches Agency to Match Artists With Brands

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Tired of hearing about Tumblr artists getting their work stolen by some of the biggest retail brands without credit or compensation? Well there may be a light at the end of the tunnel.

According to a recent WIRED article:

“Tumblr announced the launch of the Creatrs Network, a sort of creative agency for Tumblr bloggers that will help connect them with brands and other organizations that want to use Tumblr artist content in their ads and marketing.

The appeal for artists is obvious. This network gives them access to potentially gargantuan audiences they probably never would have reached otherwise, and Tumblr pays the artists their regular rate for the work. And for brands, Tumblr is promising access to the very artists who have helped make Tumblr a user-engagement powerhouse.”

Sounds potentially awesome. But how does it work?

“Brands will join the Tumblr Creatrs Network, outline their goals for a given campaign with the team, and the team will present the company with a hand-picked selection of artists from a pool of 300 Tumblr users who are currently part of the network. Creators who Tumblr selects for the network get more than just publicity, too. Creatrs promises them access to legal assistance as they develop contracts and broker licensing deals.”

For now, creators have to be selected and can’t sign up on their own, but that may soon change as Tumblr continues to test the model and see increased demand from advertisers.”

I’m still waiting to see how this all plays out, but so far it sounds like a promising opportunity for those artists out there creating amazing work and sharing it with the Tumblr world everyday.

Read the original WIRED article here >>

Filed under: In the News

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Thomas James

Thomas James

Thomas James is an Illustrator who has worked with The New York Times, WIRED, Pentagram, Wall Street Journal, The Los Angeles Times, and many others. You can see his portfolio at thomasjamesillustration.com.
Thomas James

Posted by Thomas James on 01/23/15 under artists
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