Is Your Portfolio Website Too Demanding?


Illustration by Thomas James

One of the most important things to keep in mind when designing your portfolio website is creating a space that is inviting and pleasing to Art Directors and other potential clients.

The best way to do this is to make your design as simple as possible while putting your work, and any other vital information, front and center.

You don’t want to do anything to detract from the quality of your work or place any barriers between your visitor and your bio and contact info. This can be a challenge when you try to balance this with a desire for a compelling and exciting design, professional branding, and a memorable experience.

One of the simplest ways to improve the flow and navigation of your site is to remove anything that “demands” anything of your visitor.

This means not making them have to work or think too hard when they’re working their way through your website and your portfolio.

To clarify, here are 3 things to avoid in order to keep your portfolio website from being too “demanding” of your visitors.

1. Extra Steps

You should remove any extra steps that might be required for an Art Director to get to your portfolio or view your work.

Some examples of extra steps are:

  • Landing Page that your visitor must click through to get to your main site with menu options.
  • “Portfolio” menu button links to multiple Portfolio categories, which link to more specific categories, which lead to thumbnails, which lead to images.
  • Portfolio images that open in their own window, requiring your visitor to go back or even close a window to get back to your main gallery.

By themselves, these examples aren’t necessarily deal breakers, but they can add up quickly to ask too much of your visitor’s patience.

2. Too Many Options

Avoid the temptation to over-segment your work into too many categories. Just like with the images you choose to show, less is more when it comes to the number of categories you wish to include.

Contrary to what you might think, people don’t want to be presented with an overabundance of choices to make. Too many categories means too much thought on the part of your visitor, which slows them down and degrades their experience of looking at your work. Take them straight to your image gallery as quickly as possible without making them work for it.

3. Poor Navigation

Making someone have to figure out how to make their way around your site is another way to make them work harder than they should.

Most of us aren’t intuitive web designers, so it can be challenging to get this right, but if you give navigation the attention it deserves, you’ll be less likely to confuse or annoy Art Directors.

Make No Demands

Whether you follow the specific examples above, the main idea here is to make sure you’re not requiring your visitor to do anything except enjoy looking at your amazing portfolio and keep you in mind for future projects. Anything beyond that just becomes a turn off.

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Thomas James

Thomas James

Thomas James is an Illustrator who has worked with The New York Times, WIRED, Pentagram, Wall Street Journal, The Los Angeles Times, and many others. You can see his portfolio at
Thomas James

Posted by Thomas James on 11/09/15 under business
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