The Big Apple is one of the most iconic cities there is in the entire nation. New York City, as it’s otherwise known, is made up of five distinct boroughs, and has played a major role in our country’s history. Still today, Queens is one of the most diverse places in the world, while Manhattan is known for its role in the financial and business sectors. Manhattan is also the most densely populated of the five New York City boroughs, and is home to a very healthy shopping district.
In fact, that may even be a bit of an undersell, as some of the most well known and highly recognized brands in the world have roots in New York City and Manhattan specifically. Needless to say, Manhattan is a bit of a metropolis when it comes to business. With such a densely populated area and so much spending and buying potential, it’s no wonder that Manhattan also represents an extremely saturated and competitive marketplace in which businesses are constantly vying for the attention of the local consumers.
The advertising efforts in Manhattan extend beyond local residents, though, because of the solid amount of tourism that the borough sees on an annual basis. With this in mind, organizational leaders, decision makers, and small business owners may want some insight into the best and most effective advertising strategies to utilize in the Manhattan market.
1. Billboards
Billboards are a popular advertising choice in any major metropolitan region. The reason that billboards are so effective is because of the reach that they’re able to generate. Many modern marketing strategies require a hyper specific target audience to be defined for each campaign. Billboards, on the other hand, look at larger demographic statistics, and specifically aim for areas with a lot of traffic.
Manhattan, being the most densely populated borough in New York City, is a gold-mine when it comes to finding pockets of extreme traffic. In other words, there are a plethora of spaces throughout Manhattan that make for excellent billboard real estate. This is largely due to the amount of traffic both on the streets and on the sidewalks.
Manhattan Billboards offer any business the opportunity to get their message in front of the eyes of tons of potential consumers.
2. Mural Advertising
Mural advertising is another particularly popular way for businesses and organizations to conduct and build advertising campaigns in a marketplace like Manhattan. Murals are hand-painted and can come in any number of shapes and sizes. On top of that, some murals are painted directly onto the side of a building, while others are hung from the side of the placement building on massive sheets of canvas. In either regard, hand-painted murals are unique, creative, and a great way for your brand to establish their identity amongst consumers.
Murals can be especially interesting if the commissioning brand partners with a local artist. By doing this, they can further establish themselves as a member of the community, and also display a connection to their consumers who also appreciate that artists work.
The cost of murals ranges drastically based on size, scope, duration, and popularity of the commissioned artist as well.
3. Vehicle Wraps
Vehicle wraps are also popular in most big cities that see a lot of traffic on the roads, streets, and highways. From city buses to semi-trucks, and just about everything in between, an organization can place their advertising directly on the sides of a vehicle. Not only will this catch the attention of other drivers, but can also be a good way to gain attention from foot traffic as well.
Vehicle wraps can give your brand the little bit of splash it needs to stand out in the eye of the consumer and win their business.
4. Transit Advertising
Vehicle wraps are just one category of transit advertising that has become popular over the years. There are a wide variety of transit advertising opportunities, especially in densely populated regions.
Transit advertising is simply the concept of placing marketing material in and around public transportation stations. From bus stops, to subway stations, and even railroad stops, transit advertising is an easy way to continually get marketing material in front of commuting consumers.
5. Social Media and Digital Marketing
Finally, no matter where your business is located or what region you’re most often trying to serve, social and digital marketing cannot be ignored in today’s day and age. With the power of social media giving brands direct access to millions upon millions of consumers, any brand ignoring this technology is undoubtedly missing out on a major portion of interested consumers.
Wrapping up on Marketing in Manhattan
Marketing in Manhattan is tricky because it’s such a saturated marketplace with competition around every corner. Stick to the advertising and marketing strategies above in order to stand out amongst your competition and better position yourself with the consumers of Manhattan.
