Having a great and functional website is not enough for modern banks. The mobile app industry has infiltrated banking services due to convenience and efficiency. After the global pandemic, many customers embraced digital banking. As a result, many organizations have developed mobile apps to dispense their services digitally.
Thus, banking app UX design is essential if you want to create smooth user experiences. Besides giving a professional impression of the bank, an effective UX design meets customers’ needs.
This article sheds light on the significance of an impeccable UX in banking products and effective ways to provide smooth, seamless experiences.
Why Is User Experience Important in Banking App Design?
As mentioned above, digital banking is the new normal globally. Many financial institutions strive to develop great product designs that offer efficient digital solutions for the full range of financial services. But not all banks have apps that satisfy their users fully. The apps should meet the customers’ needs to attain total digital transformation in the banking sector. Besides functionality, the applications must also have a good UX/UI design.
User experience design is important since it directly affects an organization’s reputation. It is imperative to develop and deliver a product that is easy to use and has many appealing features. Top-notch product delivery means you should analyze your customers’ behavior thoroughly and understand for what purposes they come to your product, how they use it, and what they want to see in its functionality. No customer wants to use a complex application with a poorly executed design. Therefore, an effective app is easy to use, well-designed, and seamless.
How to Enhance User Experience in Bank Apps?
When developing a banking app design, ensure you conduct extensive user research to understand your customers’ needs and expectations. Let us explore some practices that can enhance your product’s UX.
Simplify the Registration Form
The sign-up process is a significant aspect that determines the effectiveness of your app. Users don’t like complicated forms with too much required information. So, you should simplify the process to provide a good user experience. Ensure the registration process can be completed in just a couple of steps and requests only minimal data.
In addition, you can include a progress bar that displays the steps of the sign-up process. It makes the process seem less chaotic to the user. Another way is to use placeholder texts to give the users clues on the data to input in particular fields.
Remove Complicated Design Elements
Complex user interface elements are annoying and confuse the users. So, excessive features that interfere with usability contribute to bad UX. Considering the users’ love for minimalism and clarity, you should design your app with a few necessary and functional elements.
Apply a minimalistic approach to your UX/UI design to make your product seamless. You can highlight the features in appealing visual styles to make it easy for customers to use the app.
Implement Failure Mapping
It is quite challenging to design a perfect interface that meets the specific needs of each user because customers have different preferences, and bank app design has no one-size-fits-all solution.
Nevertheless, you can apply failure mapping to investigate customer behavior towards your app. As the name suggests, the approach aims to identify users’ problems while using your application. It also helps understand the logic of your customers. Thus, failure mapping helps you enhance your app’s UX by removing frictions and problems users experience in its use.
Personalize Your App
Personalization presupposes creating an app with customizable features that users can adjust to suit their needs. You can offer options to change certain tools, background color, and theme, among other elements. Ensure you research more on what your customers want to offer personalized services.
Financial apps might seem complex, which creates a distance between the bank and its customers. Hence, personalization evokes emotions and helps customers connect with a particular brand. So, a simple and customizable app will create an emotional connection. You can also use familiar language to keep the users interested in the application.
Create Consistent Design
Design consistency is a vital aspect that ensures harmony and logic. Each page and user interface element should have a connection. Inconsistent designs make you feel like you are simultaneously interacting with a heap of applications. Thus, banking apps must have a standardized vision of all their products, from the website to the apps. The products must have similar brand colors, buttons, images, and information, among other components.
Ensure Device Adaptability and Accessibility
Most users prefer an app that operates smoothly on any mobile device. So, you should develop a flexible application that functions on different screens without losing the quality. The text blocks should also adjust to the screen automatically. Thus, ensure the developers optimize the application to be compatible with various operating systems without friction.
Accessibility is also another crucial aspect of user experience design. All users should be able to access the app, including physically or mentally disabled customers. So, you can add useful features like text-to-speech, sound, or font size customization.
Provide Live Chat Support
Users might encounter various problems while using the banking app. It could be a delayed transaction, registration issues, or even a failed deposit. So, it is crucial to have instant support to guide the customers through such scenarios. You can incorporate a chatbot or a pop-up instruction slide. The main goal is to provide customers with 24/7 support for quick resolution of problematic issues. Even though a chatbot can be quite costly, it is an efficient feature streamlining the user experience.
UX design is a critical factor in developing banking applications. You must develop an intuitive interface that adds value to users and contains the entire range of financial services your users need. Keep in mind that customers stick to products that are useful and efficient. So, the user interface elements must be functional and appealing to everyone. Moreover, you should conduct an extensive user testing program to identify the users’ needs and problems while using the app. This exercise will help define the right features your users like and expect, thus ensuring that all newcomers enjoy an outstanding UX.