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Instagram content plan : how to make it and why your account needs it

Instagram content plan

One of the most popular platforms on the modern Internet continues to grow and attract new active users. Every day, several million people around the world log into Instagram, watch their favorite authors, make purchases, and are inspired by the content.

 Major brands, influencers, and entrepreneurs are also present on the network, but they do not pursue the goals of an ordinary user. For many businessmen, Instagram has become an excellent marketing tool, especially when new Reels and IGTV formats have appeared. Thanks to these tools, each user can organically attract an audience and increase the number of subscribers. And, as you know, the more readers in the profile, the more solid and popular the account looks.

 But maintaining an Instagram account is a complicated matter. Popular bloggers started from scratch, but they necessarily had a content plan. This is a prearranged schedule for the publication of posts, indicating the time, topic, and type of posts.

Instagram content plan (2)

 How is a content plan useful?

If you often forget about important things, then we strongly recommend using a premade plan. In this case, you will not have to remember how long you have not published anything, what you have not written about for a long time, and what publications are missing in the feed. Once a week, make a schedule for the release of new posts and publish them according to the plan.

Thanks to this, you will be able to :

  1. Save time. It is much more efficient and easier to devote a few hours once a week to drawing up a schedule for the upcoming week than to do it every day. You will have more time to promote your account or find out where to buy Instagram followers cheap.
  2. You will be able to track the effectiveness of posts. At any time, you can go into the document and see when and what content was published. And then, after evaluating what kind of response there was that day, to understand what type of posts were interesting for subscribers.
  3. Simplify teamwork. Many authors do not run their pages alone. If you work in a team, then you just need to have a content plan. The presence of a schedule will help your team to navigate and maintain a profile competently.
  4. Do not forget about the publication of a new post. When you run a page on multiple platforms at the same time, it’s easy to forget what was published and where. A clear plan has been created for each network, you will never forget about anything.
  5. The absence of a creative crisis. Preconceived content is a great escape from such a problem. You won’t have to answer the question “what to publish” every day if you build a system.

How to make a plan correctly?

Decide on the format of the schedule so that it is convenient for you to work. These can be diary entries or shared tables. If you are not working alone, we advise you to merge the plan into an electronic version so that each employee can make their own edits and track the time of publication.

 Choose the subject and type of content. Publications are divided into such categories as entertaining, useful, commercial, interactive, expert, personal, and immediate. The key to a good blog is a combination of different types. First of all, users need useful and entertaining content, but if you do not add selling content, then these types of content are not suitable for companies that sell services or products. It is important to keep a balance: 40% useful, 20% entertaining, 10% personal, and 30% image or expert. But the right content ratio is only part of the success. You need to create a positive first impression and form a loyal attitude to the account. Most often, newcomers buy real Instagram followers so that their page is initially competitive and solid in the eyes of a potential viewer.

 Create an outline of the plan. The most important thing that should be in the table is the date and subject of the post. Optionally, you can add a publication time and a field for notes. Templates for downloading can be found on the Internet, they are available for every user. By creating such a “skeleton” of the graph, you will create a base from which you will build in the future. When the idea comes, just write it down in the field for notes and when you are sure of the chosen topic, implement it into the main plan.

 Start filling out the list. Post ideas for posts in it and write other important points, such as date, time, and type of content. If there are no ideas for publications, you can contact a content manager or analyze current trends and competitor pages to find inspiration.

 The content plan is a great helper for any insta user who wants to become popular on the platform. But don’t be afraid to deviate from the planned schedule and make edits if you want to publish a spontaneous post. It may happen that the planned content will be inappropriate in connection with some events, but this does not mean. In this case, it is worth reviewing the publications and releasing something else.

 

 

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